My Process

• Product teams struggled with redundant work, re-inventing buttons and flows in isolation. Customers moving between products faced friction because navigation and visuals never matched. Leadership recognized that without a cohesive design language, scaling new features across their product suite would remain slow and error-prone.

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My Role 

• I was brought in to lead the UX overhaul and create a single, scalable design system to align teams, speed up iteration, and raise the overall quality of experience. Drawing from my experience at U.S. Bank and Kroger Precision Marketing, I knew the solution needed to go beyond just a shared library — it had to be a cultural shift in how design and engineering collaborated

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Approach

• Audit & Research: I ran a full UI/UX audit of all 8 products and facilitated workshops with product managers, engineers, and designers to document overlaps, pain points, and opportunities for unification.

• Design System Foundation: I established a Figma-based system with tokens, components, and accessibility standards baked in. Every element — from typography to data-heavy dashboard modules — was designed to be reusable and compliant with WCAG 2.1 AA.

• Workflow Integration: Partnered with engineering to tie components into their code repos, enabling a “design-to-dev handshake” that reduced misalignment. Used Jira and Confluence to set up governance guidelines so teams could contribute without breaking consistency.

• Culture Shift: I coached designers and PMs on how to adopt system-first thinking. This included documentation, office hours, and a process for requesting new components.

• Impact

• Reduced design and development duplication by 60%.

• Cut feature rollout time across products by weeks through reusable patterns.

• Increased user satisfaction scores in post-launch surveys due to consistent, predictable experiences.

• Enabled leadership to make roadmap decisions with confidence, knowing new features would scale seamlessly across all 8 products.