Envision Cinemas
Summary
When watching a movie in a theater I want food/ drinks to be brought to me.
Project term
6 yrs
Services from Envision
2 10 screen theater concepts
2 in house food ,5 virtual restaurants, VR lab, Lottery
Title/ Name
Creative Director
Process Steps & Mindset
1
Think
When considering the idea of dining at a theater, we recognized the need to establish guidelines and protocols to ensure that food service would not disrupt the movie experience. Since no similar concept existed at the time, we were creating an entirely new. Our first step involved conducting competitive research to understand the current practices in theaters.
2
Make
Once we completed our research, we began to gain the experience we desired through a process of elimination and preference. A key aspect we aimed to achieve was enhancing guest interaction with the service teams, so we established a hub at each seat to allow for multiple connections to software.
3
Confirm
The experience acquired during the seat development resulted in a successful outcome. However, process also generated an overwhelming influx of orders for the team to handle, emphasizing the urgent to tackle the increased order volume and providing us with a clear development direction.
Envision Cinemas Case Study #1.0
ASK: Reinvent the movie theater experience
Issue: No other business offered the level of experience that ownership desired, so we had to develop the concept from the ground up. Through research and development, we identified a few competitors, but we recognized the need for a hub with user interface that could track and assist in delivery and ordering.
Solution: In my design thinking approach, we began by creating a comprehensive journey map of the entire flow. to make sure the interaction point we were investing in was where it needed to happen and give us the other KPI we needed to fulfill the experience.
